What’s an evangelist I hear you say? Well they’re like the SAS of customers, a crack team of people that get the job done & that job is growth. I’ve seen a few people write about evangelists in the past. One of my favourite pieces of software Hubspot uses the term evangelist not only to

It’s been a while since I blogged about growth in a business and while reading a book the other night my memory of a blog post I’ve been meaning to write for ages about growth and why so many businesses fail to achieve it consistently sprung to my mind. So here the deal, as you

Up and down the country, in magazines, on the TV and through the speeches that government ministers or self-help experts give us, we’re told that anyone can be an entrepreneur. Any idea with a little bit of hard work can succeed. Wrong. Most ideas will fail, but well done for trying anyway; at least you

No matter how good your idea is, even if it is great, much like putting an ice cube in the oven, if you make your idea subject to the wrong external factors then it will never get off the ground. There are two great examples that spring to mind of how recent innovations have used

If you read the autobiographies of rich men, you’ll find something in common. Predominantly they talk about the people they employed, or the products they sold, but at no point do they touch on how or when they generated the leads in the first place. Leads are the fuel that makes all businesses tick, yet