As quickly as things can go right, they can also go wrong. This is because we forget the influence of external factors beyond our control. One day you could be training for a boxing match and the next day get hit by a bus. Ok it seems a bit extreme but the point is sometimes

Most people think that only bad ideas lose money, it’s not true. In fact bad ideas are actually hugely cost effective. I’d much rather have a bad idea than a good one. You see bad ideas mess up quickly, you put some investment in and it never gets off the ground. You lose hope, realise

Let me be clear here, I have no problems with radio advertising, I rather like radio, it’s a very cost effective way to advertise, especially if you can get a celebrity endorsement. My point is more than because of the radio advertising we assume someone is successful. The world ultimately judges long term success on