Since birth we’ve had lots of boxes drilled into us. We don’t realise it but our life’s are affected heavily by unforeseen forces such as culture and accepted norms. We believe in marriage, friendship and loyalty because of the boxes we were placed into as kids, brought up to accept them as the norm; but

The world is not a fair place and because of this you’re going to have to run at 150% just to keep up. We’re taught to believe that having a great product is enough, but it’s not. Our world is full of bias towards existing products and services. Established competitors benefit from our natural tendency

What is this amazing word all about? Well it’s quite simple really, right now our world is made up of paradigms, little “perceptions” of what we need/want all interconnected. A paradigm is best explained through an example, so take mobile phones 10 years ago. Phones back then were just phones. You used them to call

When the race to make HD videos was started, there were two competing systems to choose from. BlueRay and HD DVD. Now society would have us think that the better product would win, some sort of natural selection but this wasn’t exactly the case. The real winner was the one that could get the most

After a few years of working for myself, I felt like I needed to give something back. That doesn’t mean that I was widely, or even remotely successful, but I just felt that I needed to be there for other people that were trying to start out on their own. Running your own business is