To me reporting is super important because it’s the only way that you can separate the good from the bad and focus on getting better. Most people are scared of reporting and as such they bend it to their own will, showing only the stats that help prove their point but this is wrong .

You’re probably looking at this title and thinking I’ve lost the plot. I assure you I could not be more serious. Find an idea that could be run by a ham sandwich (an actual Warren Buffett quote!). In my time as a consultant, director and project specialist the most successful businesses I have seen can

So I want to talk to you about two companies. One that sells 40 cupcakes and one that sells 100. On face value the 100 cupcake company is the better one, but we all know to take that with a pinch of salt. For example the 100 cupcake company could be losing huge amounts of

In my time I’ve met a lot of digital agencies and marketing companies. They invent their prices from thin air because they don’t understand that their work needs to give a business return on investment. Every penny a business spends needs to make money at some point, even if that point is not immediate. Yet

Value value value – that’s what people buy; or is it? We’re told by gurus throughout the world that people buy on value, working out what’s valuable to them and choosing the best option. If they concentrate on price then they will buy “value baked beans” and if they value branding, then they’ll buy the

If you’re a nice guy like me, then you’ll want to be straight up and honest with people but telling the truth can often be a bad thing to do. You see it entirely depends on who you’re talking to as to what degree of truth you should say. One of the lessons you’ll need