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Read me like a book by starting at the beginning

Category / Personal Lessons

The odds are you’re not going to be an entrepreneur straight out of university, in fact most entrepreneurs never go to university, and they work their way up and take a leap of faith around about 35. Much like being an officer in the army, you start at the bottom, and rise to the top;

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Category / Personal Lessons

The world is not a fair place and because of this you’re going to have to run at 150% just to keep up. We’re taught to believe that having a great product is enough, but it’s not. Our world is full of bias towards existing products and services. Established competitors benefit from our natural tendency

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Category / Personal Lessons

When I started out I was keen to boil the ocean. I wanted to do everything I could to make my business work. I failed to understand the value of opportunity cost when it came to boiling the ocean, I valued the act of doing something over the value of doing the right thing. What

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Category / Personal Lessons

Throughout this blog I’ve tried to steer clear of talking about what happened to me. I think there are better books at doing that and in all honesty to date I’ve not really achieved anything of note. But when it comes to work life balance I think there are some things I’ve been through that

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Category / Personal Lessons

Did you know if you put 3 moderates and 1 extremist in a room for an hour and ask them to debate a topic, the 3 moderates will come out more extreme and the extremist won’t change? There’s something pre-programed in human beings that means we gravitate towards the loudest voice in the room –

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Category / Personal Lessons

In the previous chapter I mentioned the fact that we’re all dealt cards in life and that it’s our job to play those cards as best we can. It’s simply not beneficial to stand around and wish we had someone else’s cards. Now we see cards being dealt all the time and yet we don’t

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